It is widely acknowledged that the music industry is under monetized. Even as it is, artists earn roughly 12 cents in the dollar. The monopolization of the streaming and live markets squeezes artists potential earnings whilst big tech has taken control of the value of their fan bases, meaning that artists are missing out on valuable revenues and spending money inefficiently.

In this session we will explore how artists are using techniques from other industries to maximize the true value of their fan base, including case studies from international superstars like Lewis Capaldi down to developing unsigned artists.

Topics covered include:

Why is marketing in the music business broken and how to fix it!
What do you want from your fans?
What do your fans want?
The importance of superfans
Who controls the value of your fan base?
What steps can you take to realize the full value of your fans?
The importance of fan data to your success.
What data do you need?
Making each fan engagement count
How to turn fans into superfans
Making the complex simple.

At the end of the session, we will share a list of clear actions that all attendees can use to transform the value of their fan base.