Head of Business Development, Openstage
Rob has spent the last 30+ years working in various senior roles as a sales and marketing specialist. Since 2018 he has been developing Openstage to assist artists and managers optimize revenues, reduce risk and create amazing fan engagement.
Converting Followers to Fans: How an Unsigned Band 6X Their Ticket Sales Using Fan Data
October 11, 2022 at 6:00:00 PM
Artists want to build an audience to support them in a successful career. This is made unnecessarily difficult by many of the platforms that artists have to use to grow their audience such as social media and DSP's. These platforms make it near impossible for them to reward, understand and communicate directly with their core fans. This means that revenue opportunities are lost, and unnecessary risks are taken.
Openstage's Sam and Rob are helping artists from all around the world to successfully identify their core fans and create long term loyalty. In this session they will share their strategy for fan engagement and explain how they helped an unsigned band, who were told by the promoter they could only sell 4k tickets in Europe, to sell an extra 22k tickets.