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Mondo.NYC Speaker

Sally Rose Larson

Sally Rose Larson

Vice President, Government Relations and Public Affairs, DiMA

Sally Rose Larson is Vice President, Government Relations and Public Affairs for the Digital Media Association (DiMA), the trade organization representing the leading music streaming services. Sally Rose leads DiMA’s government relations, lobbying activities, and public affairs and works on issues ranging from music licensing and copyright to technological development.

Before her time at DiMA, Sally Rose served as Deputy Chief of Staff to U.S. House Judiciary Committee Ranking Member Doug Collins, where she was one of the chief architects and strategists behind the Music Modernization Act (MMA). While working for Rep. Collins, Sally Rose also was responsible for management of the Washington, D.C. office, developing legislative strategy and policy agendas, and managing stakeholder engagement and outreach.

A veteran of Capitol Hill, Sally Rose also previously served in senior legislative positions for the House Rules and Judiciary Committees, and for a member of the Energy and Commerce Committee.

Sally Rose is a native of Atlanta, Georgia and graduated cum laude from Georgetown University with B.A.s in Government and History.

Living The Stream -- A New Study from DiMA in Collaboration with MusicWatch

10/11/23, 5:00 PM

It has been 20 years since Rhapsody brought the virtual jukebox we now call music streaming into our homes. From a niche format that we used on our PCs, streaming has become the most used music listening format ever. With that adoption has come a river of new services offering myriad features that work on virtually all connected devices in every place fans want to discover and access music. A new consumer study from DiMA, in collaboration with MusicWatch, will look at “everything streaming”: what brought listeners to the format in the first place; why they are so passionate about the experience; and what opportunities the future might hold.

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