CEO & Co-Founder, Veritonic
Scott Simonelli built the company to fill a critical gap in marketing:
the ability for businesses to make the same kind of data-driven decisions about audio creative as they do about everything else, so they can maximize the growing opportunity around audio.
A pioneer in online testing and optimization, Scott led business development at OrderGroove as the company grew from its earliest stage to working with brands like Walmart, P&G, L’Oreal and CVS. He helped start online testing pioneer Optimost and was instrumental in leading the company from its inception through its acquisition by Interwoven/HP (NYSE: HPQ). Prior to Optimost, Scott held positions at Sony Music, Boosey & Hawkes and even taught elementary school music. Scott is a summa cum laude graduate of The Catholic University of America with a degree in music education and composition, and he is also a working composer.
GMS 2020: AI and Data for Music & Media: A Brave New World
10/15/20, 6:00 PM
We drill down into the impact of emerging technologies, artificial intelligence and data collection/analytics on the world of Music Supervision. How does emerging tech influence the creation, selection and use of music in media? We’ll highlight some of our favorite bleeding edge tech.