Scott Simonelli built the company to fill a critical gap in marketing:
the ability for businesses to make the same kind of data-driven decisions about audio creative as they do about everything else, so they can maximize the growing opportunity around audio.

A pioneer in online testing and optimization, Scott led business development at OrderGroove as the company grew from its earliest stage to working with brands like Walmart, P&G, L’Oreal and CVS. He helped start online testing pioneer Optimost and was instrumental in leading the company from its inception through its acquisition by Interwoven/HP (NYSE: HPQ). Prior to Optimost, Scott held positions at Sony Music, Boosey & Hawkes and even taught elementary school music. Scott is a summa cum laude graduate of The Catholic University of America with a degree in music education and composition, and he is also a working composer.