Managing Director, Strat Americas
Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.
Strat Americas has worked with clients in digital and social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include social music community Smule, Microsoft, IPSY, live streamer Dream Stage and Spotlite.
Seth is an experienced digital and business development executive who spent eleven years with Sony Music, where he held digital leadership roles in Latin America and at Sony’s Jive Records in North America. At Sony Music Latin America, Seth created multi-million selling artist–branded mobile handsets for Shakira and Ricky Martin.
Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom and Universal Music. Seth was AOL’s first music business development executive, overseeing their first partnerships with the American music industry.
Seth is a graduate of Columbia University in New York, where he earned a BA from Columbia College and an MBA from Columbia Business School.
Seth also served as Chairman of Florida's Film & Entertainment Council, which helped guide the state of Florida on state film and entertainment growth strategies.
Seth’s articles have appeared in Venture Beat and The Guardian; recent television and media appearances include Sky News, NBC, CNN, Fox Business, and Chinese State Television on TikTok’s rise.
In 2021, Seth became an Adjunct Professor at Pepperdine’s Business School, where he is teaching Media & Entertainment Business.
Music in the Metaverse - How Virtual Concerts are Driving New Revenue Streams for Artists & Labels: A Conversation with Adam Leber & Jon Vlassopulos
10/12/21, 7:00 PM
Artists and labels are increasingly being attracted to the Metaverse as virtual concerts and launch parties on platforms like Roblox are creating new ways to connect with fans and drive new revenue opportunities. Fans enjoy these experiences where they can discover new music, hang out with friends, play games and shop the latest “verch” to express their fandom for their favorite artists. The Metaverse offers the opportunity to create hyper-immersive, social, virtual concert experiences that reach millions of fans globally and allows artists to express their music and themselves in ways that are hard, costly and time consuming to do in real life. In this fireside chat, Strat Americas CEO Seth Schachner will sit down with Jon Vlassopulos, VP, Head of Global Music at Roblox and Adam Leber, CEO of Rebel and Talent Manager of Lil Nas X, to discuss what it takes to create a successful virtual concert experience, strategies to create new revenue streams (Lil Nas X “verch” is now at an eight-figure annual run rate), benefits for fans, and how to successfully break through in the Metaverse.