Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital and social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include social music community Smule, Microsoft, IPSY, live streamer Dream Stage and Spotlite.

Seth is an experienced digital and business development executive who spent eleven years with Sony Music, where he held digital leadership roles in Latin America and at Sony’s Jive Records in North America. At Sony Music Latin America, Seth created multi-million selling artist–branded mobile handsets for Shakira and Ricky Martin.

Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom and Universal Music. Seth was AOL’s first music business development executive, overseeing their first partnerships with the American music industry.

Seth is a graduate of Columbia University in New York, where he earned a BA from Columbia College and an MBA from Columbia Business School.

Seth also served as Chairman of Florida's Film & Entertainment Council, which helped guide the state of Florida on state film and entertainment growth strategies.

Seth’s articles have appeared in Venture Beat and The Guardian; recent television and media appearances include Sky News, NBC, CNN, Fox Business, and Chinese State Television on TikTok’s rise.

In 2021, Seth became an Adjunct Professor at Pepperdine’s Business School, where he is teaching Media & Entertainment Business.