Advanced Marketing

Grand Ballroom

Tuesday, October 11, 2022, 9:00:00 PM UTC

Note: all panel times are displayed in your local time zone

Moderator:

Jessie Kirshbaum

Marketing as a medium has changed. The tactics of the past don’t get the job done anymore, and when it comes to storytelling, content without context is like a buggy with no horse. The best way to level up is to create partnerships, stay on top of the social graph, leverage new technology, and own your IP. The dynamic between artist and fan has shifted a great deal. Your community is now your baseline, and your value is determined by your connection to your consumers and ability to execute. The pioneers of Web3 understand this.

Jesse Kirshbaum

Jesse Kirshbaum

CEO, Nue Agency

Jennifer Frommer

Jennifer Frommer

SVP of Creative Content and Licensing, Columbia Records.

Ryan Leslie

Ryan Leslie

Recording Artist, Producer, Technology Entrepreneur and Investor

Melanie McClain

Melanie McClain

Head of Community, P00LS & Founder, Blurred Lines