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Mondo.NYC Speaker

Adrian Perry

Partner, Co-Chair of Music Industry Practice, Covington & Burling LLP

Adrian Perry's practice focuses on matters involving emerging and innovative uses of technology, intellectual property, and data. Mr. Perry works with clients across a range of industries, with a particular focus on advising sports leagues and teams, record companies, television programmers and other entertainment companies on technology transactions, and advising clients on data and content licensing through digital and mobile platforms. Selected by Law360 as a Rising Star in Sports and Betting, and by Billboard as a Top Music Lawyer, Mr. Perry is co-chair of the firm's Music Industry practice, and is also part of the firm's Artificial Intelligence and Internet of Things initiatives, advising on deals involving AI and IoT products. Mr. Perry also regularly counsels clients on sponsorship transactions and has significant experience in the ad tech, digital marketing, travel, and beverage industries.

A musician who has toured internationally, Mr. Perry brings to his legal practice significant experience in the entertainment and media industries. He has licensed his original music for film and television, worked as an A&R consultant for both Columbia Records and Epic Records, and has experience in television production, spending two seasons working for Saturday Night Live prior to law school.

In addition to stand-alone intellectual property and technology transactions, Mr. Perry has advised numerous clients on the intellectual property, privacy and technology aspects of private equity, M&A, joint venture, financing, and other corporate transactions. Mr. Perry is a certified information privacy professional (CIPP/US).

CLE: Exploring the Convergence of Music, Video Games and Esports: Novel Issues in an Emerging Virtual World

Creative partnerships and integrations are proliferating between the music, video game and esports worlds, a trend more dramatic in the pandemic world. The music industry continues to look for new ways to distribute music and promote artists, particularly in a virtual environment. And video game companies and esports leagues/teams continue to look for ways to promote themselves and drive user participation and viewership. Virtual events, concerts and tours, artist partnerships and other integrations with the gaming world will only continue to grow. This panel will explore the novel issues this convergence presents, including the latest developments in the use and licensing of intellectual property and likeness rights, considerations around technology integration, and data collection.