Partner, Head of Music Supervision, Groove Guild
As Founder and Head of Music Supervision at creative music agency Groove Guild, Al Risi unites three decades of experience in the music industry with a genuine awe of music’s power to move people and create indelible memories.
Risi began his career at Universal Music Group, where he helped develop the careers of Beck, Eminem, Counting Crows, Blink 182 and Weezer, among others. His twelve-year run on the label side also included a two-year stint as a product manager for Higher Octave Music (EMI), overseeing marketing strategy for the label’s roster of artists. The next chapter of Risi’s career took him on a new adventure into the world of music for picture, where he worked for a number of music houses as well as an indie publisher, with a focus on music for advertising.
In 2013, he founded Groove Guild, a creative music agency that creates and curates music and sound for all media. Groove Guild provides supervision, original music, sound design and sonic strategy for some of the world’s biggest brands including Volkswagen, Apple. Google, SpaceX, Coca-Cola and Instagram. Risi’s work for Volkswagen garnered him several awards including top honors from Association of Music Producers (AMP Awards), The Clios (Clio Music) and Association of Independent Commercial Producers (AICP) and his work for Instagram earned him the “Most Effective Use of Music in a Campaign” award from Association of Music Producers (AMP Awards). Beyond his role at Groove Guild, Al is a long serving member on the East coast boards of the Guild of Music Supervisors and the Association of Music Producers.
GMS 2023: In the Trenches with the Supervisors Behind the Supervisors
10/12/23, 8:00 PM
Discover the unique backgrounds and intriguing journeys that led our panelists to their roles in the industry. Hear firsthand about their day-to-day experiences working behind the front lines at an agency or music company that services the film, TV or commercial worlds.
GMS 2021: Association of Music Producers (AMP) Presents: New Orleans Jazz & Heritage Foundation “Rise and Shine"
10/14/21, 8:00 PM
An in-depth discussion about the 2021 AMP Awards Ryan Barkan Best In Show winner, New Orleans Jazz & Heritage Foundation “Rise and Shine." This panel will dissect the creative, the role of music and how it all came together. Awards: 2021 Ryan Barkan Best In Show AMP Award; 2021 Outstanding Adaptation/Arrangement AMP Award; 2021 Silver Clio Award; 2021 Merit Award One Show.
GMS 2020: 30 Minute Advertising Deep Dive
10/15/20, 9:00 PM
Alec Stern, Chicago-based Director of Music at DDB will break down a recent ad campaign’s music and what goes into music creation for ads in 2020.