DJ Cassidy has been at the nexus of music, fashion, and nightlife for over half his living years as the go-to deejay of music impresarios, entertainment moguls, fashion icons, cultural trendsetters, and world leaders. When President Barack Obama wanted a deejay for both of his Inaugurations, his fiftieth birthday party at The White House, and the First Lady’s fiftieth birthday party at The White House, there's only one person he called. When Oprah Winfrey celebrated the opening of her school in South Africa on New Years Eve, there’s only one person she called. When Jennifer Lopez threw parties for her 40th and 50th birthdays, there’s only one person she called. When Jay Z and Beyonce needed a deejay for their wedding, there's only one person they called. And when Jay Z, Justin Timberlake, Usher, and Robin Thicke sought artists to support their world tours, there’s only one person they called.
DJ Cassidy's career is the culmination of a lifetime of deejaying around the world, observing people react, and making people move. For his tenth birthday, Cassidy asked his parents for two turntables and a mixer, and DJ Cassidy was born. He played school functions, then friends' birthdays, then, by age eighteen, the VIP rooms of New York City hotspots. During one late-night set, Cassidy caught the attention of Sean "Puffy" Combs, who, impressed with the youngster's vast knowledge of music well beyond his years, quickly hired Cassidy to deejay his MTV Video Music Awards bash. Jay Z heard Cassidy soon thereafter and began calling on him for all of his and Beyoncé’s parties. The offers snowballed, with Naomi Campbell, Tommy Hilfiger, Anna Wintour, Pharrell Williams, Swizz Beatz and Alicia Keys, Kanye West and Kim Kardashian, and the hottest brands and nightclubs around the globe all recognizing Cassidy's unique ability to connect to everyone, everywhere.
Cassidy’s love of music and his appreciation of sounds both classic and cutting-edge date back to age five when he discovered pivotal hip hop records like Run DMC's "Sucker MC's" and cult classic dance films like ​​Breakin'​ .​ He visited record stores every weekend and studied the back of each vinyl sleeve he came across, learning who wrote and produced his favorite songs. Inspired by Afrika Bambaataa's, Kool Herc’s, and Grandmaster Flash’s
genre-defying style, a young Cassidy made it his motto to play all music, for all people, all over the world.
Like his approach to deejaying, Cassidy's approach to production is unbound by genre and era. His releases as a recording artist and producer have united artists from all sounds under one groove. They have featured vocals from Robin Thicke, Jessie J, Chromeo, Wale, Jess Glynne, Alex Newell, Grace, Lil Yachty, Justine Skye, and Tinashe, as well as musicianship by Earth, Wind & Fire, Nile Rodgers, and dozens of other legendary musicians of the 1970s and 1980s. “Kill The Lights,” his single with Glynne, Newell, and Rodgers scored a number one slot on Billboard’s Dance Club Chart, while “Calling All Hearts,” his single with Thicke and Jessie J, hit the top five of the UK’s Official Charts.
Now an iconic name in the industry, DJ Cassidy is recognized from miles away by his signature boater hat, vintage brooches, and 24 karat gold microphone. With equal nods to classic Ivy style, vintage Hip Hop, and bespoke tailoring, Cassidy’s sense of style is truly his own. Cassidy has starred in international print, digital, and television campaigns for Tommy Hilfiger, Brooks Brothers, Uniqlo, Sony, Blackberry, and Ciroc. He has produced music for HBO’s “Vinyl,” Netfix’s “The Get Down,” and a television campaign for Target. He tours the world twelve months a year, electrifying party people with an infectious showmanship, a crowd-commanding voice, and a musical palette so broad, he relates to everyone within his reach, uniting dance floors around the globe.