CEO, Every Little Thing, MMF Latvia
Guna Zučika is a CEO of the music company Every Little Thing who represents such artists like Carnival Youth, Tautumeitas, Bel Tempo, Fiņķis and Kautkaili and Sony Music for their activities in Latvia. Guna holds a master's degree in Music Business Management from the University of Westminster and is currently studying for a doctorate at the Latvian Academy of Culture. Guna is a board member of the Latvian Music Export Office and a council member of the Latvian Performers’ and Producers’ Association (LaIPA).
Unlocking a Global Artist Knowledge Network, Presented by MMF-US & IMMF
10/11/22, 8:00 PM
MMF-US and its members are part of the global International Music Managers Forum, one of music’s largest networks, covering artists and their representatives in over 60 countries. The moment artists upload a track to the web, they are trading internationally, below the line comments on streaming platforms are posted seamlessly by global audiences united without borders. Artists work globally. However, business models, copyright policies, and where revenue is found varies country by country. Which considerations might artist's businesses take into account when developing international audiences and revenues? Which markets are most interesting? How can artists and their business representatives build their own networks and skills? The world is huge; local knowledge is essential for thinking globally and acting locally.