Mondo.NYC Speaker


Juliana Moraes Liu
Associate, Covington & Burling LLP
Juliana Moraes Liu is an associate in the Technology and IP Transactions practice group at Covington & Burling LLP. Her practice focuses on complex commercial transactions that leverage technology solutions to enable clients to innovate and become industry leaders. As a part of her practice, Juliana regularly supports clients on transactions centered around data and content rights, including licensing, brand partnership, and distribution agreements. Juliana works with clients in a range of industries, including music, financial, food, television, sports, travel, and technology services.
CLE: NFTs and the Music Industry: Where Are We Now and Where Are We Going?
10/14/22, 6:00 PM
Is the NFT boom over? Or are we just at the beginning? While the NFT market has been volatile, many in the music industry continue to explore opportunities in this space, looking to leverage NFTs and blockchain technology in innovative ways, from content creation and subscription services, music distribution and promotion, and royalty monetization, to fan driven engagement, ticketing, and digital and physical event access. Still, there remains uncertainty on where litigation may arise, and how regulators will deal with this ever-evolving space. This panel will discuss lessons learned in NFT deal-making since the boom started, where the NFT market may go, and where the major risks are at this point. (Mondo attendees are welcome to attend all CLE panels.)
Investing in a Brand
Artist-brand partnerships have the power to create fans of brands for life, and finding the right harmony between the artist and brand is no easy task. Hear from music industry experts on how they navigate the brand collaboration landscape, what they look for before investing in an artist or engaging in a brand partnership, common negotiation points in brand partnership deals, and the growing impact of brand partnerships in the music industry.