In today’s saturated music market, the real money might already be sitting in artists’ vaults. But landing investment isn’t just about having songs -- it’s about knowing how to position them as valuable assets. In this featured powerhouse panel, investors and artist advocates will break down what makes a catalog stand out, how deals are structured, where to add the extra creative flair and which areas the money really flows in the modern creator economy. From private equity plays to publishing moves, we’ll unpack how decisions go down behind the scenes in evaluating the sustainable viability of songs -- and how artists at any level can differentiate themselves to get on investors' radars. Whether you own the rights or want a piece of them, this is your playbook for turning past (or future) work into wealth.

With new, boundless technology shaping the way companies are formed and operating comes wholly new business models. Our industry has not always been known to quickly shift and adapt; when Napster and streaming first came onto the scene the music industry was rigid -- now we pride ourselves on being fluid and flexible. In this discussion leaders will dissect different emerging business models, management structures and the ways they impact industry collaboration and revenue collection.

What is the only thing that the medical experts, government officials, big thinkers, entrepreneurs, and most of the general public can agree on? That an indoor live show will be the signal that things have returned to pre-pandemic normal. The riddle that we will puzzle out is how do we get there and what will it take? We will explore COVID-19 transmission risks and liability associated with live events, the success or failure of the latest mitigation and containment efforts, the challenges of routing tours through ever shifting government mandates, shutdowns, and hotspots, the privacy issues associated with various risk mitigation measures, the changing economics for all stake holders, the use of technology in venues and the evolving role of virtual reality, and the possibilities and pitfalls of re-imagining the venue, the performance and the live experience.