Tyler co-founded the audio and video streaming platform, Gimme Radio, in 2017. Unlike other music services, Gimme builds highly engaged communities of fans and artists on a genre by genre basis. Currently there are two communities - Gimme Metal and Gimme Country - where over 1,000 artists have participated on the platform as hosts of exclusive Gimme programming. Prior to Gimme, Tyler was a Business Development lead in the Internet Software and Services division at Apple Inc. where he developed the mobile carrier distribution strategy for the newly launched Apple Music. Prior to Apple, Tyler was an SVP and General Counsel at Beats Music LLC, and was a member of the team that sold Beats Music to Apple Inc. in August of 2014. As the SVP and General Counsel for MOG Inc., a start-up on-demand music subscription service, Tyler worked with the head of product to develop a novel and much-lauded freemium model. He was a key driver in the sale of MOG to Beats Electronics in 2012. Before entering the world of digital media, Tyler was an attorney in New York City, spending three years at Jenkens Gilchrist Parker Chapin LLP and one year at Troutman Sanders LLP. Tyler’s business and legal career in music began with the representation of artists, including the Ramones.