NIVA Saved the Industry. Now What?
Friday, October 14, 2022, 6:00:00 PM UTC
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Jem Aswad, Deputy Music Editor, Variety
When the live music and comedy venue industry was at risk of mass collapse with COVID shutdowns, the National Independent Venue Association (NIVA) formed and created a movement across the country to Save Our Stages. NIVA did the unimaginable -- it secured $16 billion in federal emergency relief. Get insights from NIVA co-founders and board members about what the association’s focus is for the future now that venues, promoters and festivals are back and navigating today’s challenges.
Audrey Fix Schaefer
Director of Communications, I.M.P. & Board Vice President, NIVA
Founder & CEO, World Cafe Live, Cofounder & Board Member, NIVA
Owner, MeanRed Productions
Deputy Music Editor, Variety