Radio, Live Transmission
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Radio is still the number one source for new music discovery. With the emergence of new technologies and devices there are more ways than ever for audiences to discover new music and these new technologies are also providing new ways for radio stations to deliver their content to listeners. A Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic. Radio has been around for over 100 years and is ever changing and dependable -- on our panel radio leaders discuss how they see the future of this vital format.