This panel will investigate the importance of independent venues, promoters, and festivals for local communities and up-and-coming artists. Hear directly from emerging talent and industry experts as they discuss preserving these spaces and promoting competition in the live sector amidst growing market dominance. And, learn how the new “Certified Live Independent” Program is enhancing the visibility and credibility of independent stages across the country.

In the year of the $1,000 concert ticket, the world at large has added insight into deceptive ticketing practices. Fans now expect to be overcharged, erroneously thinking the artist, promoter, or ticketing company is benefiting from the inflated costs. But who really is? These stakeholders across the live event industry discuss the tools being used, and changes on the horizon that make it easier for fans to see shows at the prices the artist sets.

Independent venues and promoters face the same challenges as small businesses across the country, including rising costs, shifting consumer habits and tightening margins, while also dealing with the unique pressures of live entertainment. This panel will explore the realities of running an independent stage today, from profitability and operational hurdles to ancillary revenues and declining alcohol sales. Drawing on insights from NIVA’s State of Live Economic Research report, panelists will discuss what these forces mean for sustainability, entrepreneurship, and the future of the sector.