Managing Partner, MusicWatch, Inc.
Russ Crupnick is Managing Partner of MusicWatch, Inc., a company dedicated to marketing research and industry analysis for the music and entertainment industry.
Russ’ work has focused on emerging digital music and video behaviors, high-definition media, trends in cross-entertainment and the attention economy, social media, device usage and connectivity. He developed an international reputation for insights into consumer-entertainment trends and provided guidance and industry analysis to clients and the media.
Russ founded the Entertainment practice at the NPD Group leading the team that created a suite of research services for music, home entertainment, retailers and technology companies.
Russ has appeared as a commentator for broadcast news outlets including Marketwatch, Fox Business Channel, NPR, CBS and CNBC. He has been extensively quoted on industry trends in Billboard, Fortune, The Wall Street Journal, The New York Times, USAToday, Variety and other leading business and trade publications. He has been a regularly featured speaker at events including MusicBiz, CES, EMA/OTTx, Digital Media Wire, Canadian Music Week, New Music Seminar and PlayCon.
Russ is Adjunct Professor at the NYU Steinhardt Music Business Graduate Program where he lectures on marketing strategy, pricing practices and forecasting. He is a 2009 alumnus of Nashville’s prestigious Leadership Music program. In 2013 Russ was honored by the RIAA with a Platinum Record for service to the music industry.
Living The Stream -- A New Study from DiMA in Collaboration with MusicWatch
10/11/23, 5:00 PM
It has been 20 years since Rhapsody brought the virtual jukebox we now call music streaming into our homes. From a niche format that we used on our PCs, streaming has become the most used music listening format ever. With that adoption has come a river of new services offering myriad features that work on virtually all connected devices in every place fans want to discover and access music. A new consumer study from DiMA, in collaboration with MusicWatch, will look at “everything streaming”: what brought listeners to the format in the first place; why they are so passionate about the experience; and what opportunities the future might hold.